2025-2025 Social Media Student Leader | Caleb M.

Under the supervision of, and in collaboration with, the Outreach & Marketing Coordinator, the Social Media Student Leader promotes the Writing Center and its programs and initiatives and assists with staff recruitment. The Social Media SL promotes our services, events, contests, etc. to the DePaul University community and beyond by developing a content strategy based on the Writing Center Content Strategy and Style Guide, coordinating social media content, and running the Writing Center’s social media accounts.

✨ Principal Duties and Responsibilities

Develop content strategy for marketing the Writing Center (40%)

• Establish and communicate design guidelines for posts
• Determine Writing Center promotional needs and vision each quarter
• Generate content calendar of planned posts related to operations, events, contests, etc.
• Brainstorm timely social media series (Writing Center pets, work from home spaces, Writing Center staff story takeovers, etc.)
• Create or approve Writing Center-branded content and graphics using the Writing Center's Canva Account

Coordinate Writing Center social media content for teams and projects (25%)

• Collaborate with teams and initiatives to plan marketing of events, contests, etc.
• Collect and review social media post drafts
• Assist in recruiting students to apply to join the Writing Center staff

Manage Writing Center social media accounts (25%)

• Post content appropriate for each platform according to the schedule
• Respond to accounts’ comments and messages
• Analyze metrics to adjust posts and increase engagement